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What is a coupon???  Why would companies issue such a thing????

11/23/2013

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You may think that this part is not important but it is.  It comes up almost every doubler week and tons of other times so I need to get this part out before we can  move onto other things.

    The definition of a coupon:  A form of payment just as cash, credit,  debit, EBT, and checks are.. 
Bing definition is :  Voucher redeemed by a store or company:  a voucher that entitles somebody to a discount, refund, or gift, typically issued as a sales promotion

    Why do companies do this?  Well the answer to that is one of many the easy answer that everyone likes to hear is they like to do it when they change packaging launch a new product but the answer really is something I found in an article that most people really wouldn't like to hear especially if they don't use coupons.... here is some stuff from wiki

Coupons can be used to research the price sensitivity of different groups
of buyers (by sending out coupons with different dollar values to different  groups). In addition, it is generally assumed that buyers who take the effort to  collect and use coupons are more price sensitive than those who do not.  Therefore, the posted price paid by price-insensitive buyers can be increased,  while using coupon discounts to maintain the price for price-sensitive buyers  (who would not buy at a higher price). When these  coupons are entered at the time of the checkout process, it reduces the order  total for the customer.

def this whole wiki is a good read for all of it go here
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    DAnna

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